Writing content is just part of the formula, as link building is the key to getting found within search engines. However, things are changing pretty fast as Google continues to bring out a series of updates which are changing the way that information is found online. It’s important to stay up to date with the current trends so you are taking advantage of them and don’t get penalized by Google going forward. However, there is so much information available online on how you can take advantage of newer link building techniques not to mention how you can tweak some of the older strategies to produce results. Let’s look over “4” awesome link building techniques which you can utilize to build links to your content without being penalized.
A strategy which is working well today is blog commenting because there are so many relevant blog within the same niche that you can take advantage of and their audience. Many top bloggers encourage user engagement so will leave the comment box open at the end of the content to get feedback. In return, they will allow you to leave your name, email and URL of your website. Since many of these blogs generate huge amounts of traffic, it’s a great way to increase brand awareness and even get a solid link back to your website. Many blogs will be nofollow, however you’ll find a handful of great ones which will still be dofollow and will provide a valuable link.
Guest blogging continue to be an awesome tool to generate traffic and build a solid link back to your website. As top bloggers get busier, they’ll often rely on others to keep fresh new content published on their blog. In return, they will give a chance to place two links within the author box below the content. Many of these blogs have an enormous following so having a link can generate enormous traffic and be a solid link from a high PR, domain and page authority website. To get started do a quick search within Google and reach out to some of these bloggers asking them if they accept guest posts.
Private Blog Networks
This is something new and is still up in the air about how influential this strategy works in building solid links. You are basically purchasing expired domains and building websites which will link back to your main blog. It takes a lot of work but there are many platforms available which will generate huge amounts of content for you with the click of a button. The objective is to build several blogs and keep posting content on them until you have enough which builds the authority of each website. Next, you can use platforms like Magic Submitter to create instant content and link back to your main website, It’s important that you spread out the link building so that it looks naturally and doesn’t raise any red flags.
These are still very powerful in building links to your website however you have to choose them wisely. You need to only choose the best and make sure they have not been red flagged by Google. Once you’ve made a list, you can easily start writing content and keep publishing them with links embedded in the content on within the resource box below the content. Again, you’re looking for websites which have been around for years and have a solid reputation.